About Us

Welcome to 402Fitted — Omaha's home for New Era 59Fifty fitted hats.

The "402" is more than a store name. It's our area code, our identity, and our pride. We're a small, Omaha-based shop built for people who take their fitted game seriously. Whether you're repping your city, your team, or your style, we carry the caps to do it right.

The store came out of the collection. Before 402Fitted existed, there was just a wall of hats and an opinion about which ones were worth owning. That's still how we decide what we carry — not by what's trending on a planogram, but by what we'd actually want in our own rotation.

We specialize in authentic New Era 59Fifty fitted hats — the gold standard in headwear. Every hat in our collection is hand-selected for quality, colorway, and craftsmanship. No snapbacks, no one-size-fits-all shortcuts. Just clean, structured fitteds the way they're meant to be worn.

Our collection spans MLB teams, classic colorways, and limited releases you won't find at the big-box stores. If you've been looking for a specific size, colorway, or team, chances are we've got it.

Thanks for shopping with us. We appreciate every order and every customer who knows the difference a real fitted makes.