New Era 59Fifty Chicago Cubs Purple Fitted Hat

Chicago Cubs in full grape-and-lava sunset mode. The crown, brim, and flat visor are all dressed in a deep, saturated purple — no breaks, no contrast panels, just a clean monochromatic shell that lets the front logo do all the talking. That logo is the vintage script "Cubs" from the early 1930s alternate jerseys: a thick, ornate wordmark in orange with a warm lava-red outline tracing every curve and serif. The "C" has that characteristic swooping tail, the letters stack with a loose, hand-lettered confidence, and the whole thing sits raised and embroidered with real depth. Flip it over and the under brim is solid lava red — a hard pop of heat against the purple that you only catch when the brim tilts. On the back, the MLB Batterman logo is rendered in a multicolor block: white silhouette on orange with a red border, all sitting against the purple fabric. No side patch. Structured, clean, and fully intentional.

Purple is not a color the Cubs claim as their own — which is exactly what makes this hat interesting. This isn't a fan jersey colorway. It's a reinterpretation, a deliberate remix that takes one of the franchise's oldest wordmarks and drops it into a palette that belongs to nobody and everybody at once. The vintage script logo grounds it in baseball history; the purple-and-orange colorway pulls it somewhere closer to late-night Chicago energy. It's the kind of hat that signals you know your fitted history without cosplaying as a superfan — you're pulling from the archives, but you're not beholden to them. In a collection heavy on traditional navy and gray, this one sits on the shelf and earns its spot every single time.

How to Wear It

The Streetwear Edit
Purple and orange are a loaded combination — they're sitting right in the overlap between Lakers reverence and Suns energy, and that gives you room to play. Build around the hat with a washed black oversized hoodie or a stone-gray crewneck to let the crown breathe, then ground it in earth tones: olive cargo pants or dark brown relaxed chinos. For kicks, Jordan 1 Court Purple or the Nike Dunk Low "Panda" both work — one leans into the palette, the other keeps it from getting too loud. Keep jewelry minimal. The hat already has a personality.

Her Way
The grape-and-lava palette hits different when it's working against something soft. Try a fitted ivory or cream ribbed tank tucked into wide-leg camel trousers, with the hat sitting low and flat. A vintage-style orange slip dress worn with a cropped denim jacket is another strong route — the dress pulls the lava from the under brim, the denim keeps it casual. Either way, go with white or tan sneakers: Air Force 1 Lows, New Balance 574s in a neutral colorway, or even a clean white leather loafer. Let the hat be the loudest thing in the fit.

Color Theory
When the hat's palette is this distinct, the rest of the fit is a balancing act — not a competition. Go monochromatic purple if you want the full commitment: lavender washed tee, darker purple track pants or relaxed shorts, clean white soles to break it up. Or run the opposite direction and build in orange: a burnt-orange heavyweight tee, black carpenter pants, and lava-colored sneakers like the Air Jordan 6 "Carmine" or New Balance 990v3 in a warm rust. Either path works because the hat already has both colors in it — you're just deciding which one leads. Don't overthink it. The hat already did the work.

Explore more iconic fits at 402fitted and dive deeper into fitted hat culture on our Cap Chronicles blog.